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Aesthetics
A website should look good. People are drawn by what’s pleasant to look at and you want them to be attracted to your site. How else will they want to see more if they won’t enjoy what they see at a first glance? Even so, it’s recommended to have a balance between beauty and practicality. As they say, it’s important both what’s inside and outside.

Brand consistency
For a brand or business to have a solid positioning for their clients, they must be able to recognize it. The visual communication has to follow a pattern and use similar visual elements to create the brand identity. This way the clients will be able to recognize it easily. The logo, brand colors and imagery used for both the website design and the printed materials need to match perfectly.

SEO
Search engine optimization is the process of enhancing a website so that it gets a better ranking when using the search engines. When it comes to SEO, the primary concerns are the site architecture and accessibility. The relationship between SEO and web design has to be a priority for the website creators. Combining the two is rather difficult since there are so many elements on both sides to be considered. To get a proper combination, the website should be built taking into account the SEO techniques.

Content
The content is yet another important part of the web design. A site doesn’t need to be visually cluttered. So the content has to match the whole environment. Just like the other elements, the content has to match the design. The writer and the web designer have to work together to obtain the best visual outcome that will keep the reader interested and make him come back.

Organization and navigation
A website has to help its visitors find relevant information in the simplest way. A well-organized site will make the user experience friendlier, and the visitors will come back, knowing that this is a place where they can find what they are looking for. Navigation has to be one of the most important elements of a site. A simplified navigation bar or list of labels can make a site easy to use and more appealing to the users.

When handling a business, there are some core elements that need to be treated with professionalism. A good website design can make or break your business. Think about that and then choose the right web design agency.